Privacy Policy

Last Updated: August 11, 2025

Sam-Meows Inc. (“Company,” “we,” “our,” or “us”) operates the Ritty (“App”), the website https://ritty.me (“Website”), and other related services (collectively, the “Services”).

This Privacy Policy (“Policy”) explains how we collect, use, store, share, and protect your personal information. We comply with the Personal Information Protection Act of the Republic of Korea, the EU General Data Protection Regulation (GDPR), the UK GDPR, the California Consumer Privacy Act (CCPA), and other applicable privacy laws.

By using our Services, you acknowledge and agree to the practices described in this Policy.

1. Purpose and Scope of This Policy

This Policy explains:

What personal information we collect and for what purposes
Whether and how we share or outsource the processing of your information
Details of cross-border data transfers and safeguards
Your rights regarding your personal data and how to exercise them
The legal basis for processing (as required under GDPR)
Additional rights for users in the United States, European Economic Area, and other jurisdictions

2. Information We Collect and How We Collect It

(1) Categories of Personal Information Collected

When Collected	Information	Purpose	Legal Basis (GDPR)
Account Registration	Email address, nickname	Account creation, identification	Contract performance
Optional Profile Settings	Age range, gender	AI personalization	Consent
During Service Use	Chat content, images, activity logs	Personalized content, feature improvement	Contract performance / Legitimate interests
Payment	Purchase details (amount, product name), purchase date/time, platform transaction ID	Payment processing, customer support	Contract performance
Automatically Collected	Device info (OS, model), IP address, cookies, usage records	Security, fraud prevention, UX improvement	Legitimate interests
Sensitive Data (optional)	Health, emotional, or belief-related info voluntarily shared in conversation	Personalized interaction	Explicit consent

(2) How We Collect Information

When you register or update your profile